You know how you get on a Saturday when it gets dark, it’s
snowing out and, well, it’s Saturday?
As something of a hermit, I tend to get all settled in a bit
earlier than normal people, so I was well settled watching one of the 8 million
college football bowl games that’ll be airing over the next 10 days, when there
was knock at the door.Now who in the heck would be here on a snowy Saturday? (Remember that hermits don’t get a lot of visitors.) It’s the FedEx guy. It’s 5:30 Saturday evening and he’s delivering the case of cat food I ordered from Amazon earlier in the week (Thursday to be exact). Ok I used a coupon and I get a ton of stuff from Amazon, so as the overseer and inheritor of three rather unsocial cats, I need cat food. Don’t judge.
Two things hit me: One, it sucks to be a FedEx guy on a Saturday when it’s snowing out and some idiot wants food for his cats and, two, Amazon has ruined home delivery for nearly every other company on earth.
With Amazon Prime, I get “free” delivery two-day delivery
from Amazon. Of course nothing is free . . . Prime costs around $80 a year, and
includes a few other perks, like streaming videos.
Some other companies offer free delivery on most stuff, like
LL Beans, but a bunch offer not much and still, in the face of Amazon’s
delivery (which is often free regardless of Prime, but not as fast). Companies
like Harry and David’s offer free delivery on some items, but continues to peg
delivery costs to the final price of the order. And while I understand it costs
companies money to pick, pack and ship, charging the shipping and handling
add-on based on the price of the goods purchased creates an apples and oranges
problem for potential customers. When shipping can add 20 or 30 percent to an
order, customers look elsewhere. To its credit, Harry and David’s does offer
free shipping on many more items than it used to . . . so you can get those
great pears without paying a shipping premium.
By offering fixed-rate shipping, many companies pass on the
costs at a reasonable rate. Lucero, my favorite olive oil producer, offers flat
rate shipping for $8.95, and free shipping on orders over $100. That works just
fine for me.
Yep, Amazon has spoiled me, and no doubt has spoiled
millions of other online shoppers as well. It has also hurt smaller businesses
unable to cut huge deals with FedEx, UPS or the Postal Service and can’t afford
to compete on shipping costs.
So thanks to the people who slug through the snow and the
companies who keep those delivery trucks full of all kinds of goodies . . .
even if it’s for unsocial cats.